{"id":7554,"date":"2020-02-08T00:00:00","date_gmt":"2020-02-08T00:00:00","guid":{"rendered":""},"modified":"2025-07-29T11:31:23","modified_gmt":"2025-07-29T11:31:23","slug":"financial-analysis-of-samsung-and-apple-inc","status":"publish","type":"post","link":"https:\/\/www.ukessays.com\/essays\/finance\/financial-analysis-of-samsung-and-apple-inc.php","title":{"rendered":"Financial Analysis of Samsung and Apple Inc"},"content":{"rendered":"<p>\n\t\t\t\tAbstract\n\t\t\t<\/p>\n<p>\n\t\t\t\tThis research is a combined peer group assignment that compares two competing companies in the cell phone industry, Samsung and Apple Inc. The companies have been in a literal cell phone war since 2011. According to an article in the <em>Journal Of East Asia &amp; International Law<\/em>, the companies have been \u201cin domestic courts of multiple states since 2011 concerning patent infringement involving their new digital products\u201d. Based on sound research, this proposal will analyze both companies from a financial perspective rather than cell phone preference.&#xa0; Background of both companies will be provided including details about each company\u2019s current ratio and debt ratios. Using profitability and operating performance ratios will provide a look into each company\u2019s profits over the past three years. Additionally, using the cash flow indicator and investment valuation ratio to discuss which company is more likely to have satisfied stockholders.&#xa0; Finally, the conclusion will include an investor\u2019s perspective based on the combination of all of the researched findings and reveal which company is doing better from a financial perspective.\n\t\t\t<\/p>\n<p>\n\t\t\t\t<strong>&#xa0;<\/strong>\n\t\t\t<\/p>\n<p>\n\t\t\t\t<strong>I Background<\/strong>\n\t\t\t<\/p>\n<p>\n\t\t\t\tA comprehensive look at the economic world and the electronic industrial markets shows that during the past years there has been a movement toward thinking of technology less as a tool and more as a set of processes that should be implemented in today\u2019s business world. The aggregate expectations here lead to consider the progress in one of the many tools of the technological world: the Smartphone. Two companies stand out from the crowd when it comes to electronics and technology; Apple and Samsung. Although operating in the same market, both companies have their set of challenges and their values.&#xa0; Moreover, each company has its central elements that define the organization as its customers, products, service delivery, financial accountability, and top management (www.rhsmith.umd.edu\/files\/Documents\/Faculty\/TheRoleOfMarketing.pdf).\n\t\t\t<\/p>\n<p>\n\t\t\t\tApple and Samsung differ from one another in many ways. Apple is the result of two visionaries, Steve Jobs and Steve Wozniak, who were two high school dropouts living in Silicon Valley. The two friends had a very innovative mind and created their first Apple computer on April 1, 1976, and launched what has become the most significant revolution in the world of technology thus far. Later on, the pair changed the way people talk on the phone, listen to music, and browse the Internet. By 1980, the newly created company had already 1000 employees and offered a stock of computers that sold well. The Macintosh computer sold at 70,000 units in a short period following its invention. Throughout the years and its many designs such as the iPhone, iPad and so forth, Apple\u2019s vision has transpired; this vision is to bring the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and internet offerings. Whereas, Samsung is a company globally founded in the Southeastern Japanese region. In 1938, Samsung was recognized as a trading company and was later on separated into four subsidiaries companies: Samsung Team, Shinsegea Team, CJ Team, and Hansol Team (retrieved from http:\/\/www.eajournals.org\/wp-content\/uploads\/Samsung-Electronics-and-Apple-Inc.pdf). Samsung\u2019s income was similar to 17% of Southern Korea\u2019s 1,082 billion-dollar gross domestic product (GDP) cash (www.google.com\/search?q=gdp+definition&amp;ie=utf-8&amp;oe=utf-8&amp;client=firefox-b).\n\t\t\t<\/p>\n<p>\n\t\t\t\tBoth companies are doing business in a fast-expanding market where the demand for a particular type of product keeps increasing. The information-technology field is the fastest-growing one in America, with the highest sales growth rates. Both Apple and Samsung have loyal customers who cause a rise in their sales and operate in several industries due to the variety of their products. They work in sectors ranging from personal computers to entertainment media and mobile payments systems.\n\t\t\t<\/p>\n<p>\n\t\t\t\t<strong>II Current Ratio and Debt Ratios<\/strong>\n\t\t\t<\/p>\n<p>\n\t\t\t\tThe following analysis will consider the ability of both companies to pay liabilities, which one is doing better, which company is more satisfactory to the stockholders, and which would be a better investment based on the health of the Return of Investment (Anderson, Fornell, &amp; Lehmann, 1994). A quantitative analysis will be used to compare Samsung and Apple\u2019s current ratio and debt ratio to determine the financial position of the companies. The review will further identify each company\u2019s ability to pay current liabilities (debt). This section\u2019s conclusion will provide details on which company is doing better and why.\n\t\t\t<\/p>\n<p>\n\t\t\t\tII\n\t\t\t<\/p>\n<ol>\n<li>\n\t\t\t\t\tCurrent Ratio\n\t\t\t\t<\/li>\n<\/ol>\n<p>\n\t\t\t\tThe current ratio measures Samsung and Apple\u2019s ability to cover its short-term liabilities with its current assets; the formula is current assets divided by current liabilities (retrieved from https:\/\/www.investopedia.com\/articles\/investing\/120513\/comparing-pe-eps-and-earnings-yield.asp). It is important to know that a current ratio only provides small insight as to the company\u2019s actual financial position because some assets could take time actually to receive the cash. For example, if Apple sells an asset it may take over a month to receive the funds.\n\t\t\t<\/p>\n<p>\n\t\t\t\tAccording to Nasdaq, as of September 2017, Apple had the following assets and liabilities: Current Assets $ 128,645,00 and Current Liabilities $241,272,000. Consequently, Apple\u2019s current ratio is 1.55 times<strong>. <\/strong>Moving forward, The Wall Street Journal, as of year-end 2017 puts the assets and liabilities of Samsung as followed: Current Assets $136,283,800 and Current Liabilities $87,260,700. Samsung\u2019s Current ratio is, therefore, 1.56 times. It is then safe to say that both, Apple and Samsung, are above a 1.0, indicating that the companies are well positioned and can cover its current liabilities or debt.\n\t\t\t<\/p>\n<p>\n\t\t\t\tII\n\t\t\t<\/p>\n<ol start=\"2\">\n<li>\n\t\t\t\t\tDebt Ratio\n\t\t\t\t<\/li>\n<\/ol>\n<p>\n\t\t\t\tThe Debt ratio compares a company\u2019s total debt to its total assets, and its formula is the total liabilities divided by the total assets. According to Nasdaq, as of September 2017, Apple had the following total assets and total liabilities: Total Assets $375,319,000 and Total Liabilities $375,319,000.&#xa0; Apple\u2019s debt ratio is 0 cents worth of liabilities. Furthermore, The Wall Street Journal, as of year-end 2017, talks about Samsung\u2019s total assets and total liabilities to be the Total Assets $301,752,100 and the Total Liabilities $301,752,100. Samsung\u2019s debt ratio has 0 cents worth of liabilities.\n\t\t\t<\/p>\n<p>\n\t\t\t\tBoth companies are carrying very zero debt. On the one hand, having a \u201cdebt ratio of 1 indicates the company is %100 backed by debt\u201d (https:\/\/ycharts.com\/glossary\/terms\/debt_to_assets). On the other side,\n\t\t\t<\/p>\n<p>\n\t\t\t\tA debt ratio of zero would indicate that the company does not finance increased operations through borrowing at all, which limits the total return that can be realized and passed on to shareholders (https:\/\/www.investopedia.com\/articles\/investing\/120513\/comparing-pe-eps-and-earnings-yield.asp).&#xa0;\n\t\t\t<\/p>\n<p>\n\t\t\t\tIn looking at both companies Apple and Samsung, we look at both the Profitability and Operational Performance ratios.&#xa0; Both ratios are equally essential and bear importance on the overall health of each company.&#xa0; Apple and Samsung have cornered the market in personal electronics, and it is easy to assume that both tech giants have seen substantial growth over the past several years.&#xa0; Or have they?&#xa0;\n\t\t\t<\/p>\n<p>\n\t\t\t\tIII Profitability and Operating Performance Ratios\n\t\t\t<\/p>\n<p>\n\t\t\t\tUsing profitability ratio we need to determine the income for each company and the total expenses.&#xa0; Once those numbers are attained, we subtract expenses from income.&#xa0; For Apple the following numbers are defined by Nasdaq.com;\n\t\t\t<\/p>\n<table>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Year<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Income<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Expenses<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Profitability Ratio<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$88,186,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t45,325,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$42,861,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t2016\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$84,263,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$41,272,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$42,991,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t2015\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$93,626,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$42,802,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$50,824,000\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\n\t\t\t\tFor Samsung\u2019s Profitability ratio we see the following:\n\t\t\t<\/p>\n<table>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Year<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Income<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Expenses<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Profitability Ratio<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$81,589,030&#xa0;\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$52,348,358\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$29,240,672\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t2016\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$77,171,364\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$50,757,922\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$26,413,442\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t2015\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$77,927,187\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$52,902,116\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t$25,025,071\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\n\t\t\t\tIn comparing the two companies with the profitability ratio, it is observed that Apple generates more income and tends to keep their overall operating expenses lower than Samsung, thereby allowing for a greater profit margin.&#xa0; The Operational Performance Ratio is equivalent to the dividend of net sales divided by net fixed assets.&#xa0; Apple shows a slight decline in their ratio going from 0.58% in 2014, 0.60% in 2015, and then ending with 0.43% in 2016.&#xa0; Samsung\u2019s Operational Performance Ration shows 0.57% in 2017, 0.62% in 2016, and 0.68% in 2015.&#xa0; Of the two moguls, Samsung saw the biggest decline with 0.25% over the course of three years.&#xa0;\n\t\t\t<\/p>\n<p>\n\t\t\t\tWith, both companies seeing a decline, some of the fall can be attributed to a struggling economy. However, of the two, one could conclude that Apple by and far is performing much better as a company over Samsung.&#xa0; In part, because, of the ever-emerging products and operating systems that they are continually pushing out.&#xa0; Upgrades to the current iPhone platform are catapulting Apple to the front of the pack concerning performance.&#xa0;\n\t\t\t<\/p>\n<p>\n\t\t\t\tWhen looking at both Samsung and Apple, both companies are doing very well.&#xa0; A look at the price\/earnings ratios and dividend payout ratios for each company shows that they are both very close.&#xa0;&#xa0; A dividend payout ratio of 0% to 35% is a good payout (<a href=\"http:\/\/www.dividend.com\/dividend-education\/what-is-an-ideal-payout-ratio\/\">www.dividend.com\/dividend-education\/what-is-an-ideal-payout-ratio\/<\/a>).\n\t\t\t<\/p>\n<p>\n\t\t\t\tIV Satisfied Stockholder\n\t\t\t<\/p>\n<p>\n\t\t\t\tBoth Apple and Samsung have a low dividend payout ratio.&#xa0; Apple\u2019s payout ratio is 16.2%, while Samsung\u2019s is 17.8%.&#xa0; This element isn\u2019t always the first thing that Investors are looking at when they decide on the stocks in which they will invest.&#xa0; Investors also look at the price\/earnings ratio of the companies.&#xa0; Both Apple and Samsung have a lower P\/E.&#xa0; Apple has a P\/E ratio of 16.08, while Samsung has a P\/E ratio of 9.4.&#xa0; Investors typically like to invest in companies with a lower P\/E ratio, especially if they are very stable companies such as Apple and Samsung.&#xa0; It is crucial for investors to compare companies in the same industry before deciding to invest in them (Gallant, 2017).&#xa0; As a stockholder, from the numbers, shown, it is safe to say that investing in Samsung with a lower P\/E ratio would be a better investment.&#xa0; Both companies are doing strong and are continuing to grow. Therefore, an investment in either one wouldn\u2019t be a wrong decision.&#xa0; Samsung has had a 30% growth in 2017 which is almost double what Apple had which was only 12% (Walters, 2017).\n\t\t\t<\/p>\n<p>\n\t\t\t\tHowever, Samsung had a rough 2016, but in 2017 their stock surged more than 70% (Bovaird, 2017).&#xa0; The company is said to be undervalued, but is probably the best opportunity in global technology at the moment, with the P\/E ratio being roughly 40% below Apple\u2019s, it is the perfect time to invest in Samsung stock.&#xa0; Samsung\u2019s net cash could rise to 85 billion by the end of 2018 because of free cash flow rising and capital expenditures declining (Bovaird, 2017).\n\t\t\t<\/p>\n<p>\n\t\t\t\tApple, Inc. Key Financials\n\t\t\t<\/p>\n<table>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>$ Million<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t2012\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t2013\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t2014\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t2015\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Revenue<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t156,508.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t170,910.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t182,795.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t233,715.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Net Income (loss)<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t41,733.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t37,037.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t39,510.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t53,394.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Total assets<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t176,064.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t207,000.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t231,839.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t290,479.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Total Liabilities<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t57,854.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t83,451.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t120,292.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t171,124.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\n\t\t\t\tSamsung Electronics Co., Ltd Key Financials\n\t\t\t<\/p>\n<table>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>$ Million<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t2012\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t2013\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t2014\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t2015\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Revenue<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t173,227.8\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t196,938.3\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t177,622.9\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t172,840.1\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Net Income (loss)<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t19,971.6\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t25,687.6\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t19,882.9\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t16,103.3\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Total assets<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t155,972.8\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t184,401.2\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t198,483.1\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t208,610.0\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>\n\t\t\t\t\t\t\t<strong>Total Liabilities<\/strong>\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t51,330.8\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t55,179.5\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t53,694.3\n\t\t\t\t\t\t<\/p>\n<\/td>\n<td>\n<p>\n\t\t\t\t\t\t\t59,696.4\n\t\t\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\n\t\t\t\t<strong>&#xa0;<\/strong>\n\t\t\t<\/p>\n<p>\n\t\t\t\tV Investor\u2019s Perspective\n\t\t\t<\/p>\n<p>\n\t\t\t\tAs a lover of Apple products; owning an iPhone 7, MacBook, and a subscription to apple music and after reading further into it, as an investor, investments should be made with Samsung. Regarding of market cap, Apple&#8217;s $894 billion swamps Samsung&#8217;s $330 billion. While Apple&#8217;s name is arguably more well-known in the U.S., Samsung is still the world&#8217;s biggest smartphone maker, snagging an estimated 22% of the market in the third quarter, compared to Apple&#8217;s 12.5% (Walters 2017). Samsung offered $6.45 per share dividend in their last quarter while Apple was only at $0.63. Samsung also announced as an extra surprise for its investors that its annual profit will double in 2018. Then the dividend will stay at the 2018 level for 2019 and 2020. In total, Samsung plans to return $26 billion in dividends to shareholders by 2020 (Walters 2017).\n\t\t\t<\/p>\n<p>\n\t\t\t\tSamsung is on the rise, and their future is looking bright, with the introduction of their chip they are estimated to hit upwards towards $400 billion, according to research done by Gartner. Samsung has become committed to doing its best and beating out Apple Inc. In this situation, while both are good tech buys; Samsung is the better buy when looking into value entry points. Samsung\u2019s price-to-earnings ratio is favorable and committed to doubling its dividend for 2018. Even if an investor owns an iPhone or uses a MacBook, there is no shame when investing in a rival company if the company is looking as good as Samsung.\n\t\t\t<\/p>\n<p>\n\t\t\t\tThe two companies are the world\u2019s most famous smartphone makers. However, competition like Oppo is rising. Additionally, factors like changes in the customer\u2019s income, taste, and preferences of the consumers can alter the market. Moreover, changes in prices of the related goods, and advertisement expenditure can be the responsible for a change in the market (<a href=\"http:\/\/www.economicsdiscussion.net\/essays\/economics\/6-important-factors-that-influence-the-demand-of-goods\/926\">www.economicsdiscussion.net\/essays\/economics\/6-important-factors-that-influence-the-demand-of-goods\/926<\/a>).\n\t\t\t<\/p>\n<p>\n\t\t\t\tSamsung had previously dominated the markets, but with the rise of the competition like the Chinese smartphone that is preferred due to their affordability and great features, the company is experiencing a slow decline. Some of the non-financial bases that customers are putting into consideration are the lifetime of the smartphones, the new sizes that are bigger than the traditional cellphone, and the incredible features that they offer. For example, with the iPhone-X, Apple provides a face-identification feature to login without any password. The \u201cbest-in-breed\u201d factor would be a high non-financial criterion to help invest in one of the two companies or, the <a href=\"https:\/\/www.ukessays.com\/guides\/balanced-scorecard-guide.php\">balanced scorecard<\/a> of the company, which is a non-financial performance measure. According to Kaplan and Norton (1996), in a rapidly changing environment, innovative companies are using the balanced scorecard to measure the financial performance and the efficiency of existing business processes. Moreover, the balanced scorecard enables the evaluation of the employees\u2019 training effectiveness along with the level to which the company meets the customer\u2019s expectations (Kaplan &amp; Norton, 1996).\n\t\t\t<\/p>\n<p>\n\t\t\t\tVI Conclusion\n\t\t\t<\/p>\n<p>\n\t\t\t\tIn summary, both companies appear to be doing well financially. The smartphone war does not end with just technology. Not only have Apple and Samsung been in court for having similar technology\/product, but the financials look very similar as well. However, when a closer look is taken into the income statements; Apple\u2019s net income for 9\/30\/17 was $48,351,000, and at the same time 9\/17 Samsung came in at #31, 757,000. Additionally, considering the long-term liabilities \u201cmay provide a more accurate picture of the companies\u2019 debt burden\u201d (www.investopedia.com). Apple has $97,207,000 in long-term debt. Samsun has $2,842,000 in long-term debt. Therefore, based on the long-term debt, Samsung is doing better financially.\n\t\t\t<\/p>\n<p>\n\t\t\t\tReferences\n\t\t\t<\/p>\n<ul>\n<li>\n\t\t\t\t\tAAPL Balance Sheet. (n.d.). Retrieved February 14, 2018, from https:\/\/www.nasdaq.com\/symbol\/aapl\/financials?query=balance-sheet\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tAnderson, E., Fornell, C., &amp; Lehmann, D. (1994). Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. Journal of Marketing, 58(3), pp.53-66. doi:10.2307\/1252310\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tCSIMarket. (2017, Dec 30). Apple Inc\u2019s Dividend Payout by Quarter. Retrieved from CSIMarket: https:\/\/csimarket.com\/stocks\/single_dividendpr.php?code=AAPL\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tDebt to Assets Ratio. (n.d.). Retrieved February 14, 2018, from https:\/\/ycharts.com\/glossary\/terms\/debt_to_assets\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tG, A. (2016, April 26). What is an Ideal Payout Ratio? Retrieved from Dividend: http:\/\/www.dividend.com\/dividend-education\/what-is-an-ideal-payout-ratio\/\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tGallant, C. (2017, Feb). Retrieved from https:\/\/www.investopedia.com\/ask\/answers\/05\/lowperatiostocksbetterinvestments.asp\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t(2017, June 13). Debt Ratios: The Debt Ratio. Retrieved February 14, 2018, from <a href=\"https:\/\/www.investopedia.com\/university\/ratios\/debt\/ratio2.asp\">https:\/\/www.investopedia.com\/university\/ratios\/debt\/ratio2.asp<\/a>\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tJaemin, L. (2012). A Clash between IT Giants and the Changing Face of international Law: The Samsung vs. Apple Litigation and Its Jurisdictional Implications. <em>Journal of East Asia &amp; International Law<\/em>, 5(1), 117-142\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tKaplan, R., S. &amp; Norton, D., P. (1996). Strategic learning &amp; the balanced Scorecard. Strategy &amp; Leadership. Vol 24(5). pp.18-24. Retrieved from https:\/\/doi.org\/10.1108\/eb054566\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tMobile Phones Industry Profile: the United States. (2017). Mobile Phones Industry Profile: United States, 1.\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tMorningstar; (n.d.); Samsung Electronics Co Ltd; retrieved 1 Feb. 2018, from http:\/\/financials.morningstar.com\/balance-sheet\/bs.html?t=SSNLF&amp;region=usa&amp;culture=en-US\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tNasdaq; (n.d.); AAPL Company Financials; retrieved 1 Feb. 2018, from http:\/\/www.nasdaq.com\/symbol\/aapl\/financials?query=incomestatement\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t(n.d.). Retrieved February 14, 2018, from THE WALL STREET JOURNAL http:\/\/quotes.wsj.com\/SSNLF\/financials\/annual\/balance-sheet\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tPicardo, E. (2018). Comparing the P\/E, EPS and Earnings Yield. Retrieved from Investopedia: https:\/\/www.investopedia.com\/articles\/investing\/120513\/comparing-pe-eps-and-earnings-yield.asp\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tSAMSUNG ELECTRONICS CO., L. (2018). Investor Returns. Retrieved from http:\/\/www.samsung.com\/global\/ir\/stock-information\/shareholder-return\/\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tRetrieved February 06, 2018, from https:\/\/www.fool.com\/investing\/2017\/12\/04\/why-apple-fans-might-want-to-consider-samsung-stoc.aspx\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tRetrieved February 9, 2018 from http:\/\/www.eajournals.org\/wp-content\/uploads\/Samsung-Electronics-and-Apple-Inc.pdf\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tRetrieved February 9, 2018 from http:\/\/www.economicsdiscussion.net\/essays\/economics\/6-important-factors-that-influence-the-demand-of-goods\/926\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tRetrieved February 9, 2018 from https:\/\/www.rhsmith.umd.edu\/files\/Documents\/Faculty\/TheRoleOfMarketing.pdf\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\tWalters, N. (2017, December 04). Why Apple Fans Might Want to Consider Samsung Stock.\n\t\t\t\t<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tAbstract<\/p>\n<p>\t\t\t\tThis research is a combined peer group assignment that compares two competing companies in the cell phone industry, Samsung and Apple Inc. The companies have been in a literal c<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-7554","post","type-post","status-publish","format-standard","hentry","category-essaysfinance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Financial Analysis of Samsung and Apple Inc | UKEssays.com<\/title>\n<meta name=\"description\" content=\"Abstract     This research is a combined peer group assignment that compares two competing companies in the cell phone industry, Samsung and Apple Inc. 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